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PHOTOBOOTH APP FOR PHONE WITH LEAD CAPTURE HOW TO

Create space for your booth staffers to provide some background on the client, their needs and what they like about your products. Not everything can be captured with a checkbox, so you always need space to write comments and notes about the lead. Comments/notes area of your trade show lead form

PHOTOBOOTH APP FOR PHONE WITH LEAD CAPTURE HOW TO

If you need help writing qualifying questions – read our guide How to write effective qualifying questions for your trade show app. Follow-up requested (meeting request, price quote, add to newsletter, etc.)Īgain, don’t put all of these on your lead form, just the questions your sales people want answers to the most.Lead quality: A, B, C or hot/intermediate/future or 1, 2, 3, 4, 5 stars.Don’t try all of them ask your sales force what select few will tell them which leads are most qualified, and will help them close more leads if they knew the answers. Here are several kinds of qualifying questions you can include in your lead form. This is where your booth staffers can quickly check boxes or write short answers to important questions that help your sales force know how valuable the lead is, and what matters most to them. Qualifying questions area of your trade show lead form

Whatever you decide, list the product names or categories with checkboxes, under a heading “Product Interest” so your booth staffers can quickly mark which products your lead wants more info about. Are you capturing product interest at the category level, or at the individual product level? Which of your products are attendees at this show going to be most interested in? Are you introducing a new product? Here you need to think about how you will act on the data after the show. Product interest area of your trade show lead form Authorization to send email or subscribe the lead to a newsletterĢ.

Phone number (you may want their office phone or their mobile phone, depending on your business).

Name (first name and last name separately if that’s how you house name fields in your CRM).

You can often staple their business card over these fields on a paper lead form, and save both your booth staffer and your visitor’s time. You should have a space on your lead form or in your digital trade show lead capture app for your attendee’s contact info. Contact info area of your trade show lead form There are 4 main areas of info you need to capture about your trade show leads:ġ. Rather than give you a picture-perfect template that will never work exactly for your specific needs, I am instead providing guidelines to build your own lead form. Or, if you use a trade show lead capture app, refer to our guide How to Improve Trade Show Lead Capture and Retrieval. This data can fit on a lead card you print on single sheet of paper. Make it easier on yourself and your booth staffers by following the advice below in building a trade show lead form. That’s no way to generate a winning return on investment! By the time they get back to the office they have trouble reading their notes and remembering conversations on the show floor. For many exhibitors, lead generation is the number one reason to exhibit at trade shows.īut too many exhibitors only collect business cards, with a few tiny notes scribbled on the back.